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Ernesto Verdugo

How not to use your Facebook page as an Website

Hi Guys! I want to share about How not to use your Facebook page as Homepage. Here are the tips to avoid your page as an homepage.

Save the Blogging for Facebook

Your professional website site is where you will have all the slick ad copy, graphics and cool themes. Your Facebook page is where you want to do your blogging, post news happenings and so forth. This is your friendly page, hence the term social networking. That said, do actually blog on Facebook. Nothing is more of a turnoff than to visit a company’s Facebook page and see that it hasn’t been updated in months, or years even. Some companies create a Facebook page with minimal information and then forget about it. Why even bother? They are losing out on the opportunity of a lifetime. Post a really good bargain on your Facebook page and encourage your customers to share it with their friends. You’ll get new customers without having to pay for any advertising. And since you’re not paying for the advertising, you can afford to make it a really enticing bargain.

Don’t Spam Your Customers

If you post too often on Facebook, friends and customers may not go so far as to unfriend you, but they will turn off your posts, which is like unfriending you without you knowing it. We all have friends who seem to have nothing better to do than update their status on Facebook, and they’re just plain annoying. When a business does it, we have no compunction with turning them off. Every other day is about the most frequently a business should post updates to Facebook. Posts should be interesting and of real value, as well as short and to the point. Some good topics for Facebook updates are significant discount offers, brand new products available, expanded business hours, addition of a new employees, as in a new hairdresser at a salon or masseuse at a spa, or anything else that might be of actual interest to the customers.

Social Media is a Two-Way Street

The great thing about Facebook and other social media sites is that your customers can give you feedback. Be sure to respond to customer comments right away. This shows that you’re active on your site and that you care. And don’t delete the occasional negative comment. Customers hate that; it’s like hanging up on them. Instead, respond as reasonably and politely as you can. Remember, the customer is always right, even when they’re wrong. Other customers will see crabby remarks for what they are and admire your tactfulness and restraint.

Don’t Make it All About You

Your Facebook page is not your website, it’s a forum. It’s a place where you can engage your customers in interesting, relevant discussions. Bring in fresh content from other sites, the news, wherever you can find it. Let your customers get to know you, by showing them what you’re interested in. They don’t need your curriculum vitae, although you can put relevant qualifications on your information page, once.

Mind Your P’s and Q’s

We’re not talking about please and thank you here, but punctuation errors and questionable grammar. Rather than typing your blog posts straight into the Facebook page, try composing them in a word processing document, one with some form of spell check. This will allow you to come up with a thoughtful, well composed post and make sure that it’s grammatically correct at the same time. Cut and paste your finished post into your Facebook page. Save a document with all your posts for your own records.   Source: http://wearesocialpeople.com/how-not-to-use-your-facebook-page/

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