Web analytics is crucial in knowing who your customers are, where they are located and which of those customers are converting to your products and services sold through your website. Web analytics and website SEO go hand in hand in marketing your website.
Without web analytics, you could very well be throwing away the budgeting dollars you are spending on website SEO, as well as the time and effort. There are other benefits of web analytics discussed in detail below.
You monitor the traffic flow and visitors to your website through web analytics. Web analytics gives you all the specific details like the date a visitor came to your website. You also have the following data: the length of time they stay, where they went on your website and how they came to find your website (the link they came through to get to your website). Web analytics allows you to find and track the keywords that your visitors have used to find your website through the search engines.
You can also track how many times particular visitors have came back to your website. You can also track a lot of other things too: nationality of the visitor, language of the visitor, exact city of the visitor, the visitor’s IP address, the Internet Browser they used and the visitor’s Internet connection speed.
However interesting these features are, the most vital tool to your website is being able to track the number of visitors to your website every day. You can use the web analytics to actually optimize the web pages for the search engines in your SEO purposes. After you are aware of where they are coming from and who they are, you can begin to optimize your web pages. What keywords are they spending the most time searching for?
Once you know this, you can optimize the pages that need to be optimized to meet the keyword demands. After getting the data that website analytics populates for you, just adjust and optimize on that data a little at a time and a few of them at a time.
The importance of learning web analytics is also at the top of the list for many firms, corporations and companies. A lot of company’s executives, sales teams and marketing teams formulate and execute their sales plans around the development and marketing of web analytics. When you have the actual information and facts surrounding your visitors and your customer base, it is a lot easier to figure out how to present your company’s products and/ or services to them to sell.
The most important thing in learning web analytics is learning first how to implement it in your business. The second thing is learning how to read the results. The third is using the web analytics with your search engine optimization efforts to blow the competition away and start converting your visitors to customers now! This is how you complete the sale and start making conversions right now!