Using social media is fast becoming an essential strategic tool in any successful marketing campaign designed to increase quality traffic to a company’s website. It’s an easy and cost effective means of communicating with customers and their friends.
People are now connecting with their friends (new and old) through social networks that bring them information they can use to strengthen social bonds. Studies have shown that people highly value a close friend’s opinion.
One friend’s positive recommendation can be more effective than a couple of hundred TV commercials! Utilizing those social networks is a smart approach to marketing.
Studies of social networking have caused many companies to abandon traditional marketing through regular mail and even email in favor of social media websites. Social networks are the major means of communicating among young people. They find it a fun and intriguing new way of communicating and finding out new things about their friends.
These studies have revealed that younger consumers are willing to spend more if they know that their friends value to products and services being offered. A friend’s recommendation carries a lot of weight. Opinion sharing among young people on social networks can have a major impact on a company’s reputation and sales. Increasing sales is what marketing is all about.
The “buzz” created through social media can literally trigger an overnight profit boost and send a company ahead of the competition. Beating the competition is what every company’s marketing plan is designed to do.
Social networking provides feedback on products and helps companies to research consumers needs in terms of features and modifications. A company that pays close attention to its customers’ needs will reap the benefits of both increased visits to their websites and an increase in sales.
Some companies capture the consumers’ interest by including games and other free content (blogs, promotions and the like). Young people spend more time communicating with their friends online these days. A fun site can hold their interest and cause them to spend more time on a given site. If your site can capture and hold their attention, you reap the benefits.
Because they are fun, such websites invite more feedback and consumer conversations thereby boosting sales of the products and services being offered and helping companies to stay ahead of the curve in terms of innovation.
Successful companies research the competition and find out how their competitors use social networking to boost their products and services. Finally: they research consumers wants and needs, through such networks to find out what unique products and services they can offer. Thus research may boost a company’s online presence, and allow it to reach potential consumers faster with new products or product updates.
Testing your plan on different social communities and networking platforms will allow you to keep honing in on the successful aspects of your marketing and sales and discard the unsuccessful ones. No single strategy will work all the time, but utilizing social networks can keep you current with market trends however quickly they might change.
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