1B. Diversify Your Links Are guest posts the one true answer to all of life’s questions or are they a scourge on our fragile earth? To read the SEO blogosphere in 2012, it’s hard to tell. Any link-building tactic can be low quality, if you abuse it. The problem is that someone reads a tip about how guest posts make good links and then they run off and publish the same slapped-together junk on 15,000 sites. Then they wonder why their rankings dropped. Nothing screams manual link-building like a profile that’s built with only one tactic, especially if that tactic is too easy. At best, you’re eventually going to be doomed to diminishing returns. So, take a hard look at where your links came from in 2012 and consider trying something new next year. Diversify your profile, and you’ll diversify your risk.
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