I am convinced that the “tables have turned”!
Previously, University students learned from High Profile Companies. There were “case studies”, examples and Best Practices showcased on most universities and business schools!
Today things have changed… at least in the topic of social media!
Is it only me or is it obvious to everyone else that 95% of the companies have absolutely no clue how to use social media ?
I keep on seeing example after example of companies of all sizes that are desperate to figure out how to use social media and cannot figure it out! In some cases it is really sad to see how teenagers are more effective working their social networks than companies are!
I am delighted that the arrogant MBA managers from many organizations are finally figuring out that it is US the “little people” and the regular users of Social Networks are the ones who indeed know how to benefit from these amazing tools. I forsee for 2010 a HUGE turn on tables where companies are going to become more human and will start using social networks PROPERLY and with a human touch not a corporate one!
Recently I came across a Spanish company called Vueling. This is a low cost carrier in Spain, who is a “Southwest Airlines Wannabe” who in an effort to “blend in” the social media world created this video…
Nice ha?
Well, it could have been if I would not have know the real origin of this video!
Please watch this other video done earlier in a University in Canada:
At the risk of being “politically incorrect” I would like to use this politically incorrect picture to prove a point!

So, what is my point???
You cannot Plagiarize your way to success using Social Media!
Don’t try to “Blend in” using fake pictures of your profile, or worse cartoon or corporate logos, we want to see who you are, and what you’re UP to!
Show your personality, tell us who you are, what you do and contribute, share, be funny be social and most importantly add value. I do not care about Mr.logo of big corporation!
I prefer to See Jeff or Mary or Tim who work on the big Corporation, sharing the amazing stuff that that company does!
Why hide behind a picture of Paris Hilton or Leonardi Di Caprio in your profile???
If you’re their fan, tell us, if you admire them GREAT, there are others like you, but for crying our loud…
BE YOURSELF!
That’s how you shine in Social Media Sites!
And last point…
Iif “Privacy is an issue for you” STAY AWAY FROM SOCIAL MEDIA!!!









