Article marketing seems to be the buzz word in web site marketing and SEO (search engine optimization) lately. I've had a lot of people ask me-- what exactly is article marketing?
Article marketing seems to be the buzz word in web site marketing and SEO (search engine optimization) lately. I've had a lot of people ask me-- what exactly is article marketing? Why is it so popular? And how is it done? Well, the whole point of Internet marketing is to get people to notice your site out of the thousands and thousands of sites out there. There is little point in taking the time and going to the expense of having a business website if no one ever sees it.
Article marketing is no different than any other form of marketing on the Internet and that if you do it correctly you can be rewarded. Let's take a look at four essential article marketing strategies you must follow to get maximum benefit out of your articles.
First of all use your articles to market for traffic. This is the single most important thing you can do, because people reading your articles represent a tremendous prospect base for you.
Therefore your real goal is to use your articles to get the click to a landing page, your website or blog. If you have done that you done your job.
Most article directories will allow you to review statistics on how your articles are performing. The most important statistic that you are looking for is how many URL clicks you got.
Secondly remember that your articles do not have to win any writing prize. Leave the Pulitzer Prize for the professionals. You just concentrate on writing a good quality article that contains proper grammar and spelling.
That means you do not have to spend all day crafting the perfect article. Understand that your readers are not writing critics either. This should take some pressure off of you and allow you to concentrate on getting your article done and ready to start the next one.
Thirdly article marketing is a numbers game. It only stands to reason that the more people you have reading your articles and more potential traffic you have coming to it.
Therefore spend as much time as you possibly can, either writing articles personally, or contracting them to be written for you. You might even want to consider doing both.
Hiring a company to write your articles for you can be an excellent use of your time as well as a way to expand your article marketing efforts.
Fourthly do not limit your article marketing efforts to just one directory. Try and get unique versions of them into several of the top directories.
If time is a problem use a submission service to do this for you. As a matter of fact automate every portion of your article marketing efforts that you possibly can.
In summary, this is four article marketing strategies that will make a difference in whether article marketing works for you or not.
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Tags: article marketing, article marketing strategies, Internet Marketing, marketing, online marketing, search engine optimization, SEO