"Well if free article submissions aren't good, maybe I could do a press release instead?" -- "Do you have anything newsworthy?" "Well, I don't know but I need to get my name out and it would be a great chance to get some links from the news channels. I was thinking maybe doing 2 a month." -- "No. Just.. No."Here's the thing, you run a business, and kudos to you. According to Dun and Bradstreet there are an estimated 23 million small businesses in the United States as of 2010. I'm not saying that you're not doing something that's newsworthy, but just existing doesn't qualify you. Ask any public relations agency and they'll be quick to tell you that there's more to PR than just a press release. Kimberly Eberl, President of Motion PR in Chicago states:
Public relations is a conversation between a company and all of its different stakeholders. It encourages company transparency and works to the benefit of all parties. PR is about building awareness and leveraging relationships through various channels and markets.Kinda sounds like link building, doesn't it? Press releases for the sake of links alone is probably just as close to a waste of time as article submissions. Remember, no quick fixes. Do something newsworthy and good. You'll be helping someone else at that, in turn can help you with effective media relations and the links will follow.
“For the first time, the search box isn’t really searching a string...it’s actually searching for that person that I know. Having real feedback from users...is very useful for search...we have a lot of those signals already, but we can always use more...we can always use better relevance and we can always use more data to generate that.”
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