They captured 3 metrics: Plusoners, the number of people who had +1 a post, Replies, the number of comments, and Resharers, the number of people who shared posts.
Actionable Social Media Tip: Add images to break-through and attract people’s attention. But understand that this can put a damper on participant engagement. (Here are 3 other tips on getting more attention for your social media content.)
Actionable Social Media Tip: Use gifs (aka animation) to entertain your audience and thereby expand your reach since these posts get more reshares. To this end, make sure that your brand is well integrated into your animated content and can stand on its own if it’s disconnected from your organization’s branded context.
Actionable Social Media Tip: Select vertical images if you’re seeking viral reach. Understand that this is how people show portraits (and people are programmed to seek other people.) Also, a black and white retro look helps, whether from Instagram or not.
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