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Ernesto Verdugo

The Four Pillars of Online Marketing Success

I would like to share this awesome post from Copyblogger >> exposing the 4 pillars of online marketing. online marketing success These are the cornerstones of how to build and market a business with the Copyblogger model. Pillar 1: Relationships Creating strong relationships with an audience is critical to everything we do here. Rather than constantly hunting down new customers, we’d much rather create a valued environment that benefits our existing readers and customers and keeps pulling them back. We don’t advertise in the traditional sense; instead, our readers do a great job of “spreading the word” for us. It’s about having consummate respect, always, for your audience and your market. It’s about focusing almost obsessively on their needs, over and above your own (and getting what you want, almost magically, in the process). It’s about making a commitment to creating a quality experience for your readers and subscribers. Pillar 2: Direct response copywriting We certainly stay abreast of the latest social media trends (and sometimes create them), but underlying everything we do here is solid copywriting techniques. Starting with a killer headline and moving strategically through the copy to a stirring call to action, traditional copywriting technique works amazingly well in social media. “Old-fashioned” copywriting advice can make all the difference between a business or blog that limps along and one that truly thrives. We’ll show you precisely what we mean in the initial issues of the newsletter. Pillar 3: Content marketing What’s the backbone of the Copyblogger formula? Deliver great content. Then keep delivering great content, but in a strategic and focused way. Every once in awhile, make a great offer that benefits the reader and involves the exchange of cash money. Of course, we’ll give you some more specifics on how to do that once you’re on board. Pillar 4: Have something worth selling Everyone is selling something. It might be a product, a service, a download, an idea, or a worthy cause. Whatever you’re selling, it’s got to be worth the price. (And never forget that reader attention is a valuable commodity that’s in strictly limited supply.) Whether you’re asking for dollars, euros, yen, or valuable time and attention, you’ve got to deliver something that towers above your asking price. Bringing it all together Each of these four pillars enhances the others. Together, they’re much stronger than they would be if any of the pillars were missing. Internet Marketing for Smart People is a free 20-part course and ongoing newsletter that’s delivered via email. Each week you’ll get a new lesson on one of the four pillars.

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