Heat map produced by the study (Image Source: Mashable.com)
Order in which study participants inspected each element (Image Source: Mashable.com)
Time spent on each element (Image Source: Mashable.com)
And the final portion of this segment is ‘Recent Posts by Others on…’ which highlights posts that any fan writes on your brands Timeline. Of the three sections, ‘Recent Posts By Others on…’ is the only portion you can disable. As part of our best practices, we would recommend removing it – although it can show engagement, this space is probably better used for brand-related content. The Friends who also like section is invaluable, since it provides a personal connection and motivation for the viewer to connect with your brand.
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