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Ernesto Verdugo

Tips for Beginners in Online Marketing

Guys! Planning for business by using internet? I have an article that may help you a lot. Don't get go on rush things that will lead you to bankrupt think or make a plan before you put business in internet. so I'm going to help you and give you idea on how to start a online marketing.  

CREATE A PLAN

Duh. This should be an obvious statement, but it is worth the reminder. The first step to creating and managing great online marketing campaigns is to create a plan.
  • What channels are you interested in?
  • What is your budget?
  • What are your goals? Revenue? Leads? More web traffic?
  • What KPIs targets do you need to reach? Increased revenue? Margin? ROI? ROAS? Cost-per-Acquisition? Click-through-Rate?
  • Who is your target market?
  • Do you have the bandwidth to manage all of these channels? Only one channel?
  • Do you have the bandwidth to generate the necessary creative? Ads, landing pages, etc.?

DO YOUR HOMEWORK

Once you have a plan, dig in and do your homework.
  • Review each channel you are interested in – Google AdWords, Google Display Network, Bing Ads, Facebook Ads, LinkedIn Ads, Twitter Ads… the list goes on.
  • What are the unique features of each channel? Does the channel align with your target market?
  • Read as much as you can. There are so many great resources available to steer you in the right direct. Use them.
  • Help sections: Google. Bing. Facebook. LinkedIN. Twitter.
  • Blogs: Search Engine Watch. Search Engine Land. ClickZ. PPC Hero. Clix Marketing. Acquisio Blog. FBPPC. And many, many more.
  • Other: PPC Chat. Forums.

RUN A TEST

Before you dedicate a full budget to any channel without prior experience, it is wise to run a limited spend test campaign. Dip your toes in the water, so to speak, and get a feel for the process and time required to manage. Again, the idea is to walk before you run.

ANALYZE OFTEN

Once you are up and running in a test or a full-blown campaign, teach yourself positive habits. In this case, reporting and analyzing your campaign performance. Check your stats daily. Look for trends and areas for improvement. If you create a campaign, launch it and never look at it again – I’m sorry, but you are doomed to fail.     Source: http://www.acquisio.com/marketing-101/new-to-online-marketing-walk-before-you-run/

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