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Ernesto Verdugo

Using Social Media can make your Business reach their Markets

By Using Social Media your Business can reach to their target Market and may help you a lot in your entire life. Check it out!  

1. Join and Participate -

This bears repeating, the first crucial step with social media is to join in and participate. Many business owners have heard of social media, they’ve read about it, but have yet to take the next step and join. The time to join is now. Your market is ready and waiting to engage you via Facebook, Google Plus or Twitter. They are there, why not meet them where they are. When you do this, you get their undivided attention, you get feedback, you get problems solved, questions answered and so on. The rewards far outweigh any time or financial constraints.

2. Use Listening Tools -

Did you know there are many tools and apps which help facilitate your use of social media? If time is an issue, then try one of the many mobile apps available to track, reply and generally monitor your various pages and accounts. Also worth noting is that you need not create an account on all the networks. Starting off with one or two is suffice and maybe initially even just one such as Facebook might do. Tools such as Market Me Suite, HootSuite, and others like it all facilitate your use of social media, especially for business purposes. You can schedule updates, make someone else an admin, reply, delete, and or simply listen all from the convenience of your mobile phone or tablet. With all these smart tools available, you need not be tethered to your office computer or laptop to use social media.

3. Answer Questions and Solve Key Problems -

The savviest of small businesses are using social media not only to engage, but also to answer customer questions and or solve key problems. It could be that your niche lends itself well to a social network such as Facebook in that your clients all tend to use it heavily. Or perhaps your customers are mostly on Twitter. Find out which one they tend to be one and use, then use that one. One thing you will notice almost immediately after hopping on, is that you will begin to get lots of questions, comments, complaints or feedback on your company, employees, services and or products. As you get these, it’s an excellent idea to add them to a spreadsheet so that over time you can see if there’s a pattern of the same issues popping up over and over. If so, create a document on your site or blog and then as this same issue keeps popping up, you need only direct consumers to this page. Also it’s a great way to better understand your customers needs, wants and or requests. Social media is really just a great feedback machine.

4. Hire Or Outsource During Offtime -

If you find that tending to your various social accounts is taking a bit more time and resources than what you had envisioned, it might be time to outsource this task to someone else. You can delegate this task to a junior subordinate, someone outside the company or simply another staff member. Whatever you do, make sure you train this individual in what he or she is to do, look for and most importantly; how to respond. Remember everything you do on social media is visible to everyone and anyone. Your hire should know this and take special precautions to deal with a variety of people and a variety of needs.     Source:

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